| Search Engine Optimization |
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SEO is a tremendous long-term marketing strategy if you eventually get rankings. If you don't, then it can seem a waste of time. Here are some tips that can help you find success. 1. PPC or SEO Marketing - Deciding whether to pursue PPC or SEO is a fairly simple problem. If you site is new, start with PPC. Run it until your seo efforts start to take effect. As you gain rankings, turn off the corresponding PPC ads. 2. I Guarantee Rankings - Um, no. The ranking methods used by search engines change all the time. Nobody can guarantee rankings on competitive keywords, so don't buy the hype. 3. Determining SEO Competition - You should always use Word Tracker for your keyword research. Make sure to use the competition tool to determine how many people are trying to get ranked under a keyword phrase. 4. Meta Description Tip - Your meta description is an important part of optimizing a page. To maximize the impact, your meta description should be the exact text in the first paragraph of the text on the page in question. 5. SEO Goals - The key to seo is setting your goals and sticking to them. It can take a while to get rankings, particularly if your site is new. If you get discouraged, just try to think how great it will be when you pop into the top 3 on your keywords. 6. What Is KEI? - KEI is a term of art in search engine optimization. It refers to whether a keyword phrase is worth trying to get ranked under. A KEI over 10 is worth pursuing. Higher is better. 7. Checking Yahoo Rankings - Google and MSN will often vary the rankings for a site on a daily basis. Yahoo tends to stick and sit. You only need to check your rankings on Yahoo once every two weeks or so. 8. Finding Online Buyers - People on the web tend to browse a lot, which is why programs like Internet Explorer are called browsers. Focus on "buy" keywords to get better results. A person that types buy widgets is ready to part with their money. 9. Timing Search Engine Optimization - Time is on your side with search engine optimization. With Google and Yahoo, time is a factor in rankings. The longer you are indexed, the higher you rank. 10. Keywords Article Titles - Many people mistakenly use their keyword phrase in articles submitted to directories. If you do this, the article directory may outrank you! PPC is the lazy man's solution, but search engine optimization is where the ultimate best return on investment will be found. Start with PPC for a new site, and gradually evolve into a pure seo marketer as you get rankings. About the Author: Looking for a search engine optimization service that produces results? Visit MarketingTitan.com.
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